MYJ Industries · Product and marketing lifecycle
From the first idea to the tenth stage, every MYJ product moves through the same path, and every release finds its audience the same way: show the world first, prove it, open the door, and only then make the offer.
The rule
People sign up for what they've already fallen for. "Sign up free" is never the first thing anyone sees. They see the benefit first.
The world, the characters, the sound, the look. The reason to stay on the page.
The original work itself: a character, a track, a result. Strong enough that nobody needs a comparison to see the value.
What they get to be part of: the community, the services, the next release, the room.
One clear action, at the moment they want it.
This page follows the same order: the premiere first, then how it's built, and the ask at the very end.
Part one · The product
Each stage has a gate: what must be true before the project moves on. The running-the-business practices switch on at the stage where they first matter, so the list grows as the product grows.
At a glance
Where each of the ten practices starts, changes or winds down. A dot means it's already running from an earlier stage.
Part two · The audience
Each product stage has a marketing stage beside it. The method doesn't pick one comparable and stop. It builds a portfolio of culturally relevant comparables, finds the audiences already organised around each one, finds where they gather and who already speaks to them, then brings the right release into that existing attention.
Worked example · ONIX
P-Valley is the anchor comparable because it has the highest overall overlap with ONIX. It's the starting point, not the ceiling. Every other comparable does a specific job: it opens an audience the anchor alone doesn't fully reach.
Character stack · Big BayBay
Character stack · Alexis King
Comparables describe audience adjacency only. ONIX never implies affiliation with any comparable title, network or studio.
The weekly release operating system
Every release runs on the same clock. The audience from one drop carries into the next instead of starting again from zero.
The weekly target
A target, not a forecast. Each kind of adoption is counted separately, and people are counted once across platforms.
Planning traffic math
| Visit-to-adoption | For 2,000 | For 3,000 |
|---|---|---|
| 2% | 100,000 | 150,000 |
| 3% | 66,700 | 100,000 |
| 5% | 40,000 | 60,000 |
| 8% | 25,000 | 37,500 |
Tag every adoption by
That's how the team learns which comparable actually drives growth, instead of assuming every neighbouring fandom behaves the same way.
Decision rules
The checklist
Tick items as they're done. Ticks are saved in this browser only.
Part three · The clock
The yardstick is AWWDITIONS: live to the public eleven weeks after its first line of code, and 60% complete. Going live is not the finish line. All times are at the current pace of one lead working with AI build agents.
| Stage reached | Share of total effort | Basis |
|---|
| Type of work | Time to Stable | Examples from MYJ work |
|---|
Build time only. Waiting on decisions, approvals, accounts and partners comes on top, and is shown below.
Barrier one
A decision only the owner can make waits for a conversation that isn't on the calendar. Each week without it adds a week, and a project idle for months needs one to two weeks just to restart.
Barrier two
Scope, facts or the definition of done aren't written down, so work waits, guesses or gets redone. Each wrong guess costs one to three weeks. The cure is the conceptual planning stage.
Barrier three
A feature depends on someone else's service, account or agreement. It can be built against a stand-in, but it can't go live until the partner's side works. Days to months, and the timing sits with someone else.
| Project | Meetings | Clarity | Partner API or accounts | Est. weeks added |
|---|
Weeks added are estimates of calendar time lost to the barriers, on top of the build. They shrink to almost nothing once each project has a standing weekly review, an agreed brief and a named owner for every partner account.
Where every release starts
Every MYJ project starts with one conversation and a one-page brief: who it's for, what launches first, what done means and who signs off.
Book the planning meeting